If you’re providing Google AdWords as a service to your clients, you’re probably more than aware of recent changes in the platform regarding the text format of ads and a new by-device bidding system (which you should be taking full advantage of). But did you know that it could all be for nothing if you’re not leveraging adaptive web design (the ability to customize sites by device type instead of just reformatting for screen size) to maximize conversion on your landing pages? To tell you all about it and lay out some best practices, the guys from Google sat in on a webinar with Duda.
Keywords just ain’t what they used to be. These magical arrangements of Latin characters (or Cyrillic, if that’s your thing) used to be your golden ticket to a high rank in a search results page. And they’re still important (this blog post is packed full of them), but there are a lot more things to take into consideration. And we’re not just talking about how Google is now looking for good long-form content that puts keywords in context either. Nope. The search engine-in-chief has started looking at other aspects of the user experience too, and you can bet they’re going to start doing it a lot more.
Here’s what you need to know. (more…)
Starting and growing your digital agency is tough. Whether you’re going at it alone or you manage a small team, there’s a lot to learn and even more to keep up with.
In hopes of saving you a bit of time and helping you find a new go-to resource, we wanted to put together a list of the best blogs to follow that will help inspire you as a business owner. (more…)
It’s estimated that the brain can process visuals 60,000 times faster than plain text.
With that stat in mind, it’s clear that images are an important part of any marketing strategy whether you’re creating them for your own business or as part of your agency’s marketing services.
For many people, their first choice for image creation and editing is Photoshop.
Now, I’ll be honest with you — I think Photoshop is amazing. I know a lot of people that use the software to create amazing visual graphics, edit photos they took to create something stunning and much more.
But let’s face it:
Photoshop has a steep learning curve. I personally know the bare minimum, and even that description may be pushing the limits of my competence with the program.
So when I need to create an appealing image for a blog post or social media, spending time with Photoshop (PS) really isn’t the best option for me when I’m in a hurry.
Creating images is not something I take lightly. A photo can either help or hinder a click from social channels or even keep someone from sharing when they read through our blog.
Thankfully, there are a lot of alternatives to PS, and even options for creating visual content specifically for social media.
If you’re looking for a free, inexpensive or faster image editing software, then here are some other choices you should consider. (more…)
The Google AdWords service has recently made a few changes to its ad formats and introduced separate bidding for desktop, tablet and mobile. So to make sure that you’re in the know, we’re joining forces with the Google AdWords team so you can get any and all questions answered about these updates during a special webinar, straight from the horse’s mouth. We’ll also talk about best practices for responsive landing pages to go along with the new by-device bidding!
The webinar will take place on August 17, 2016, at 11am and will feature special guests Cody Zimmer, Duda’s Manager of Education, and Patrick Tam, Strategic Partner Manager. (more…)
Just when we like to think we know how to play nice with Google, she goes pulls a fast one on us.
That’s what happened back in 2015 when the first Mobilegeddon update hit and we were all left scrambling as we tried to understand how to get back on Google’s good side with mobile-friendly design.
And while the Mobilegeddon 2.0 that rolled out this year wasn’t as earth-shaking as the original update, the algorithm has really doubled down on its original initiate.
That is, to make sure websites were tailored for mobile browsing and rewarding responsive sites in mobile search rankings while dropping the ranking of those who have yet to make the change.
Since this 2.0 roll out, we were curious as to how small business would be impacted by this update refresh and the numbers we found were quite interesting.
For the past few months, Duda has been working hard on building an APS package. Now, a lot of you might be asking, what does that mean? If you’re a hosting company, you probably already know. But in case you’re not, or just unsure of exactly what that means, let’s break it down.
No car manufacturer today would make you pay extra for doors that come with locks, so why should you have to pay extra for a website that’s secure? You shouldn’t. There is no discernible reason why that should be acceptable. But up until now, this was something that was complicated to implement and (*gasp*) cost extra! However, we’re happy to announce that now neither of those are a problem, as we have sponsored and integrated with the Let’s Encrypt project.
We’re making SSL certificates available to every paid Duda responsive website at no extra cost. Here’s what you need to know.
Have you considered using website personalization to increase conversions on your website?
From special sale popups to inviting a mobile user to stop by since they are in the area, there are dozens of ways you can personalize your website to your user based on a variety of factors.
But does website personalization get results?
We decided to ask the experts, and here’s what they had to say about how website personalization affects conversions.