10 Incredible Stats and Facts You Need to Know about PageSpeed

By Ariel Rule

10_facts_cover-minDuda has been making a bit of a splash in the website builder industry this month as we are now the only Google Preferred Website Builder tackling PageSpeed head on.

With all the backend dev work and tireless hours spent in building an even better platform for our DudaPros and Partners, we’re happy to announce that Duda sites now score in the high 90s of Google’s PageSpeed Test.

As you likely already know, Google made PageSpeed a rank factor back in 2010 and while it may not have had a direct impact on SEO in times past, we’ve come to learn that people and Google alike want the web to be faster for everyone — especially mobile viewers.

In case you’re on the fence of believing that PageSpeed is something we should all be paying attention to in this day and age, we decided to put together some interesting facts and data about this rising star metric.

Don’t Think PageSpeed Is Important? Well, Google Does. Here Are Their New Industry Benchmarks

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  • Average Request Count should be fewer than 50
  • Average Page Weight Bytes Should Be Less Than 500KB
  • Average Speed Index Should Be Three Seconds Or Less
  • Average Time to First Byte Should Be Under 1.5 Seconds

So there you have it.

These are the new benchmarks that Google has set for us, and the bar has been raised undoubtedly high here. Since PageSpeed directly relates to user friendliness, and therefore conversion, it’s not hard to see why this metric has been gaining more attention.

The more studies Google does, the more they see that people want sites that load fast. As the main search engine of the world, Google has a lot of users to keep happy.

Fast sites make for happy users. And making users happy makes Google happy too.

10 Incredible Stats About PageSpeed That You Should Know (And Share)

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Google isn’t the only one doing studies and measuring the effects of PageSpeed. Many others have added their times and findings to the topic.

Here are just 10 of some of the most interesting facts and stats about PageSpeed. If you find one interesting, be sure to give it a share on you social media platform of choice.

1) Users spend 70% more time, and have 60% more page views, on websites that load quickly

2) 77% of websites take more than 10 seconds to load on mobile

3) 40% of people abandon a website that takes more than 3 seconds to load.

4) As page time goes from 1s-5s probability of bounce increases by 90% [Source]

5) 52% of online shoppers claim that quick page loads are important for their loyalty to a site. [Source]

6) When faced with a negative mobile shopping experience, 43% of consumers will go to a competitor’s site next. [Source]

7) Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 7 [Source]

8) Sites that loaded in less that five seconds on mobile saw 70% longer sessions and 25% higher viewability than those that loaded at the current common average of 19 seconds. [Source]

9) PageSpeed can have a direct impact on your Adwords campaigns and Quality Score.

“If it takes too long for your website to load when someone clicks on your ad, they’re more likely to give up and leave your website. This unwelcome behavior can signal to Google that your landing page experience is poor, which could negatively impact your Ad Rank. That’s why you want to make sure your landing page load time is up to speed.” [Source]

10) According to Google, “speed equals revenue.” [Source]

About Ariel Rule

Ariel is a long-time blogger and Duda's Social Media Manager. When she's not engaging the social community you can often find her hiding behind her Mac sipping on coffee, writing Duda's next blog post or strumming on her guitar.
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