Mobile Dilemma: Dedicated Site vs. Responsive Design
Apparently the presidential candidates differ on more than just healthcare and economic issues. Barack Obama and Mitt Romney have different approaches when it comes to mobile website design as well.
In an article on Smashing Magazine, the writer pits Obama against Romney in the mobile boxing ring, bringing up a topic that’s often debated among website developers. Should you build a dedicated mobile website or a responsive website?
The highly recommended read outlines the pros and cons of these two approaches, using Romney’s dedicated mobile website and Obama’s responsive design website as examples. These two mobile websites are both well-designed but contrast greatly in terms of experience and content.
Here’s a look at their mobile and desktop homepages:
You may expect Duda to encourage everyone on the planet to build a dedicated mobile website like Romney has chosen to do. After all, that is the Duda way of going mobile. But we know there’s not a one-size-fits-all solution. In fact, there are several right ways to go mobile.
Both Romney and Obama have created a mobile presence the right way in many respects. So, why does the Duda way make more sense for many individuals and businesses who want to build a mobile-optimized website? It’s the cost effectiveness and simplicity in the approach.
One of the biggest reasons that small businesses come to us is that they’re able to repurpose their existing desktop website – something they’ve already spent a lot of time and money on – to build a mobile-friendly site with our auto-convert technology. Responsive design requires a business to start from scratch and rebuild their existing desktop website.
The Duda way also allows individuals and businesses to customize the mobile experience for smartphone users. Take Half Moon Bay Brewing Company, for example. The restaurant recently built a mobile website using Duda, incorporating click-to-call, mobile maps and OpenTable reservations. These custom features found on a dedicated mobile site make it easier for smartphone users to get in touch with just a click of a button.