How to Successfully Scale and Integrate with Duda’s API
As a marketing agency or web solutions provider, you are no doubt always looking for more ways to streamline your services and become more lean and agile in everything you do.
As the saying goes, less is more, right?
For those of us in this industry, we have access to an almost never-ending stream of tools that enable us to do more with less time and hassle while providing our clients with more efficient and cost-effective solutions.
Oddly enough, we often forget or completely ignore one of the most useful tools available to us:
An Application Program Interface (API), as I’m sure you know, is a handy little bundle of code that makes it possible for one piece of software to connect with another one. By integrating with third-party platforms using the APIs available, you can incorporate their features into your own service.
While most large-scale marketing agencies, directories, and hosting companies leverage APIs, many smaller agencies and web pros don’t even though they may benefit the most from the help an API can provide.
This is especially true when it comes to creating the backbone of any SMBs online presence — a website. However, APIs are not always straightforward, so I’ll do my best in this article to set expectations for what a smaller agency might be looking at.
Here are three ways leveraging the API of our website builder can help your agency or hosting company.
1. A Website Builder API Can Be a New Revenue Stream
If you’re operating as a small-scale agency, then you likely offer SMBs a Do-It-For-Me (DIFM) web design service. Generally speaking, this works great considering you get to charge a premium rate for this sort of thing.
But one way using an API can open up another revenue stream is by integrating with Duda’s website builder to offer a Do-It-Yourself service.
Web design and marketing agency WebAct, did just this integrating with the Duda API and adding this type of DIY option to their list of services rendered.
While it may seem strange to give customers the option to build a site themselves, this can be a great way to capture leads that have a lower budget and can’t currently afford what you may charge for your DIFM service.
And as with most SMBs, while they may be able to get a lot of the work done on their own, they will likely need some help along the way. As their service provider, you can step in and offer them some customized help, which of course generates more income for you.
2. Website Management Gets Easier
Anyone who has been working in a web design agency for any length of time comes to learn one unchangeable truth:
As long as there are customers, you will always be dealing with managing their sites.
It’s just the way it goes.
One customer needs this updated, another needs a new page with new copy, and still, another needs a couple elements changes, and so on.
It’s tedious and necessary, but it’s not something you want your designers to get caught up in when there are more pressing things to attend to.
Thankfully, with the way our API works, you can make it so your clients can handle certain site management tasks themselves.
The Users & Permissions portal that comes with a DudaPro subscription enables you to finely tune who gets access to what, and what they’re allowed to do with that access.
In fact, because we’ve built our website builder with digital marketing agencies and web pros in mind, we made it so that you can also upsell this feature if you choose. You can learn more about how to do just that in this blog post.
But thanks to this type of API integration, and the ability to control things in the Users & Permissions portal, you’re essentially putting your clients in the driver’s seat without allowing them to crash the car.
3. Automatic Billing
Let’s face it.
No one likes dealing with payments. Even with that being the case, it’s obvious that you want to get paid for services rendered.
With a very skilled developer and the Duda API, you could create a payment portal that allows you to streamline this process and setup your customers for automatic bill pay.
All you need to do is pick a third-party payment system to integrate with and then build it out the way you like.
What You Need To Know About Duda API Integrations
To put it plainly, APIs are not for the programming novice.
APIs are pretty high-level stuff, which means you need to know how to code before you can even begin to create anything substantial out of them.
(Note: The Users & Permissions portal is super user-friendly and isn’t necessarily accessed through the API, so you don’t need to be a programming genius to use it. Just the other API stuff.)
If you’re not familiar with web code, there are plenty of online resources and courses where you can learn the REST API formats which is the format our API is built on.
The nice thing here is once you learn how to work with REST API code, then you can pretty much work with REST APIs no matter what platform you’re working with.
If taking the time to learn to code seems a little too daunting (and understandably so), you can also go the route of hiring a developer to come in and help you set everything up, especially if you’re looking to integrate with a payment system.
What it all boils down to is, integrating with a website building platform’s API is an excellent idea for adding some additional cash flow to your marketing agency or web solutions company, all while saving you time by automating some of the more daunting tasks of running an agency.