Features

Here are all the features you can use to build and manage sites with Duda.

Pre-Made Personalization Rules

Select from a library of pre-made personalizations and implement them in just a few clicks.
Build From Scratch

Combine any mix of triggers and actions to create a website personalization rule that perfectly fits your unique business needs.
Easy to Edit & Customize

Personalizations are easy to edit and customize, so you can reuse a single personalization several times, tweaking it for your customers’ current needs.

Time Trigger

Create a website personalization rule based on the time of day that a visitor reaches the website. Set it to recur daily, weekly or monthly.
Location Trigger

Use geo-targeting to ensure that site visitors see content that is relevant to their physical location.
Device Type Trigger

Deliver specialized calls-to-action, messages and more that match the device a visitor is using.
Number of Visits Trigger

Determine what visitors see according to the number of visits they’ve made to a site. Change messaging for first-time visitors and for users who return often.
Campaign URL Trigger

Personalize a web page for visitors who found your customer’s site through a marketing campaign to give visitors a more consistent experience.

Add New Content

Add any type of content that you want when this action is triggered. You can add a new section to a website, show a coupon, display a special message and more.
Add Custom JavaScript

Implement JavaScript that displays when you want it to, and disappears when you don’t.
Add Notification Bar

Run a message across the top of a website to highlight a promotion or deliver a special message.
Background Image

Swap out the background of a website with an image that draws attention to an event, new initiative or holiday.
Custom CSS & HTML

Take your website personalization to the next level using CSS and HTML to create unique and engaging personalizations.
Hide Row

Duda websites are made up of rows, and they can be hidden at any time using a website personalization rule.